Three Free Ways to Add Value to Your Business Card
Are you saddled with a "ho-hum" business
card, one that's
about as exciting as watching paint dry?
Never fear. You can give ordinary cards a little
"pizzazz" without spending a cent. Given the fact that
people expect someone who's serious about their business to
have a card, you can't afford to let this versatile and
portable marketing tool languish in the depths of your desk
Here are three free ways to make an ordinary card seem
1. Use both hands to give someone your card.
Next time you want to give someone your business card,
make it a presentation. Turn the card face up with the
text facing the receiver, and then slowly, carefully, give
them the card. You want to convey the impression that your
card contains such valuable information that you wouldn't
give it to just anyone. Treat it as if it was a precious
commodity, and the person receiving it will definitely
2. Punch a hole in your card.
Use a standard hole punch and "snap!" put a hole somewhere
on your card. Odds are you'll be asked about it! That
gives you a great opening to give more information about
your product or service.
A window washer might say: "That hole lets you see through
the card very easily, doesn't it? You'll see just as well
through your sparking clean windows, too!"
If you run a dating service, the hole could represent the
emptiness people feel without someone to love.
If you sell insurance, the hole could illustrate the gap
in coverage your company can certainly fill.
If you sell weight loss products, the hole might represent
the "empty stomach" feeling you get on traditional diets.
Get the idea? You can even spend $5 or so and buy a
themed punch, say in the shape of a house or a heart.
3. Write on your card.
Anything you do to personalize your card increases its
value and makes it more likely to be kept. You can merely
sign your name, or go further and write down the name of
the product you recommend. You can write "10% discount" on
the card, initial it, and tell the receiver to bring it
into your store. You can even write private information on
your card, such as your home phone number, which really
makes the receiver feel special.
Another way to add value to your card (and to other
people's cards, too) isn't free but offers great returns on
a one-time investment. And that's the purchase of a classy
or unique business card holder or case.
Try to find one with two sections so you can separate
cards you give and cards you get. Buy two separate cases
if you can afford it. And make a point of using them! You
can really impress a prospective customer by taking time to
study his or her card before carefully tucking it away into a
sturdy case. The care with which you treat that card
subconsciously equates to the care with which you'll
Remember, creating a card that people keep is only partly
about the card - it's about you, too. If you're creative
and helpful when presenting your card, you'll be perceived
as someone who's creative and helpful in business dealings
too. And who would toss the card of a valuable contact
Shouldn't your business card work as hard as YOU do?
Diana Ratliff shows savvy entrepreneurs how to turn this
humble marketing tool into a prospect-pulling powerhouse.
"How-to" articles/ebooks and links to printers/supplies.
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